Macca's makes you chase freebies

DDB Stockholm have an interesting approach to handing out freebies for McDonalds. The digital billboard gives people walking by the chance to take a photo of an item from McDonalds and take it in store to get it free. The items are an apple pie, coffee and a sundae. I managed to watch a video of how it works on ad age, but can't get back into the link anymore. Its also on creativity online on their pick of the day. You might think its simple to get it, but if you manage to catch a glimpse of the video, you will see they actually move very very VERY fast.
Theres a link to it on Ad age http://adage.com/bestads/ if you scroll down, but it just leads you back to creativity online, where you have to pay to watch it! come on!!!

Refreshing ambient from Coca Cola

This coca cola bus shelter hails from McCann Erickson in Turkey. Usually I love alot of the coca cola ads, like the awesome GTA ad a few years back... check it out if you dont remember it: http://www.youtube.com/watch?v=7wt5FiZQrgM This bus shelter however bugs me... I feel like the fridge itself was good enough on its own, like on a nice hot summer day your sitting at the bus stop and open it up to be refreshed... they didnt have to overdo it with all the coca cola design around the bus stop... the iced chair I can sort of deal with because you would thing it would ice over with the amount of people opening a fridge for a refreshing bottle of coke. Those bottles by the way are not images, they are actual bottles, and im assuming they are glued down.. unless they have allowed it for people to be able to steal them... Im not in turkey so not sure how they have worked this out. Im a huge lover of ambient stuff, so this is a nice little thing to add to my collection.

CS5!!!!!!!!!!!!!!

Finally, with the launch of CS5 here we have a better idea of when we can buy it, and ofcourse, how much it is going to cost us!! If you cant read the print, it says 1,773,08 pounds!! I dont have the pound key on my laptop coz i bought it from singapore, so settle with the words! lol. Im pretty excited that its finally here, some of the features are absolutely amazing! Although i worry for designers and the fact that anyone might be able to take their job now,hehe. If you have the time, go to the links below and check out some of the stuff that you would empty your pockets for.





Look at the snazzy modern packaging too!!
The launch videos are here:
http://cs5launch.adobe.com/

Feature tour here:
http://tv.adobe.com/

Kermit says balls!!!

So, doing a bit of googling and youtubing, looking up some cancer charity ads, and stumbled across a bit of fun that a group of people made, its a bit of sony bravia bouncy calls meets kermit the frog. Their line is kermit the frog says balls to testicular cancer. My fave part is where kermit is spinning around on the beach with his friend,hehe. Its a very light hearted approach to cancer, definately doesnt leave you depressed at the end, although left me a bit confused, didnt even realise cancer had any relation to it.

Watch it at youtube here:

http://www.youtube.com/watch?v=jOJJtLF0P8Q

Electric cars coming from everywhere!

For those who don't know me I love technology and cars... lots and lots of cars! especially formula 1. I like to keep up to speed on the different types of cars being engineered recently, especially all the hybrid and electric cars. I don't own a car myself, so I like to think of myself as green friendly at the moment. So anyways while I was checking my daily news sites I came across a new electric car coming from Croatia! Croatia of all places... They were never known for cars... the adriatic perhaps and our amazing food and athletes, but thats it.
The car is called the XD concept, created by Dok-Ing. Dok-Ing are legends in my etes. I have seen them create vehicles for removing mines, which they have done amazing progress with. Anyways back to the car. Its a 3 seater electric car, has 360 degree airbags, butterfly doors, Mclaren F1 style seating position, 'x' shaped tail lights, safety system for electic stability, ABS brakes and power steering. The 32 kWh battery can go for 200-250 km with a charge time of anywhere between 2 to 8 hours, 8 hours only being 80% though. They say another 2 hours could shoot it up to 100%. It is 2.8 metres long, with an interior height and width of 1.6 metres by 1.7 metres. The EV motor takes it from 0 to 100 km/h in 7.7 seconds, which is said to be one of the fastest compared to the average 10 seconds for other EV city cars.
There are already 50 orders for Croatian customers, the first being a major Croatian shopping store mogul. Unfortunately they need an investor, so if you are a millionaire looking to invest, Id say this is a good move,hehe
The initial costs are around 30,000 euros due to battery costs, but the company is hoping that once in mass production, the car can be priced at less than 20,000 euros. I would definately be up for that!! If you want more, go to:
http://xdconcept.com/

Oh and one more note.... it crossed my mind that the name of it; XD is a very happy smiley!!

coincidence? I think not! (Pictures are all below)

Cambridge win boat race!

CAMBRIDGE WINS BOAT RACE!! Cambridge have won the Xchanging 2010 Race, also known as the Oxford & Cambridge boat race if you don't care for the sponsors. It was a stressful race, and I wasnt sure who to go for seeing as though I was going to go to either of them for my masters degree, that is up until St Andrews gave me a place and offered a better degree :) Alas now that I have my copywriter by my side, I dont plan to go for my masters anytime soon, although down the line I will, even if I am 40 years old, as its been my dream since I was a little kid to go to one of them... well to be honest to the 10 year old me, it was always Oxford.... who unfortunately lost today. Anyways so the race started at Putney at the old boathouses. It started off well, not knowing who was going to win, although as they moved through the race around the bends, it was obvious cambridge was building themselves up for the finish. I assumed it wouldnt be a tight finish, but I didnt expect Cambridge to win that far ahead of Oxford.
Well I look forward to near years race, where I will be at the finish instead!! Oh and I want the Cambridge's wellies! Loving the new pale blue with funky stars.

Slapometer!!

I dont have much to say on this one as it speaks for itself, but it was worthy of a post...since its already getting its twittering. I have probably slapped each guy about 60 times in the past 2 mins... so enjoy it urselves!! Some fun from our friends at Albion :)

http://www.slapometer.com/