Ever since I was 12 I have wanted to work at Ogilvy... probably has alot to do with the fact that Ogilvy on advertising was my first ad book and well David Ogilvy was just a genious! Anyways so to my wonderful friends and friends of friends who twitter on a daily basis... along with numerous tweets from the ad industry, I managed to find out about the Ogilvy One fellowship. Ofcourse its not as simple as applying with a CV or saying how wonderful you are, its a fun little competition where you do your best to sell a red brick!! yes a red brick!! Now fortunately its open to alot of countries, UK, US and Australia, so it allows all my ad friends and former class mates to give it a go.
It is a bit of deja vu for me, because in my last semester at university in my final examinations, one of the questions on global advertising exam was about selling a brick and what are the different uses and ways to see a brick. Being from Australia, I surprisingly know alot about building houses... but thats probably more due to the fact I know alot of builders through family and friends. Aside from that, when you have an extremely crazy mind that throws around millions of ideas a second, coming up with atleast 10 ideas for the use of a bring was boring... from what was supposed to be a short list, i wrote an essay on it... and even when the test was over, I went home to discuss the remaining thousand ideas i still had floating around.. safe to say, I probably would never get bored with a brick,hahahaha.
Anyways away from my ranting, If you head to
http://www.youtube.com/ogilvy you can learn more about it.
Best of luck!! Oh and if you want to get more into it, I would say go and get a red brick!! lol
It seems everyone is on the YouTube takeover train... I remember back to university days when all the students were coming up with the most creative YouTube takeovers. We didnt think it would last long, but as it seems, they have made a come back recently. First with the Kitkat takeover and now with Schick takeover. I have no problem with them as they are interesting, although the only downside is the only people that notice them are your regular customers who are on your facebook page, website or YouTube page... I think its a great way to introduce a new product, as Schick had given away free samples of their new product using facebook. Maybe these companies need to consider a way to takeover popular videos or using keywords that they know men will look at... Warning, I am about to stereotype: #sexywoman #games #
newmovierelease #rocky #shaving #racing etc
