Ok I'm a huge fashion fanatic, which is one of the bonuses of living in Chelsea. One of my favourite brands is Ted Baker and Im loving their new campaign they are working on for the US. For a detailed explanation other than my own go to http://www.wallblog.co.uk/2010/11/03/ted-baker-uses-twitter-and-bloggers-for-us-online-push/
"Take on ted" is what they are calling "the world's-first, remote-controlled, digitally powered live styling project" Its going to be a live fashion studio on twitter to promote its new online store. Its taking place this friday... tomorrow at 6pm GMT!! Where 8 bloggers will get to style their own looks from the existing autumn/winter collection. All of which is done through tweets over 15 minutes. Follow @ted_baker tomorrow to join in on the action. Facebook is http://www.facebook.com/TedBaker
Each of the looks will be professionally photographed and shown over all Ted Baker's social media channels, including their website. Now theres more details than that, so follow the links to see more. I honestly hope this campaign works out for them because it is pretty interesting.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment