Refreshing ambient from Coca Cola

This coca cola bus shelter hails from McCann Erickson in Turkey. Usually I love alot of the coca cola ads, like the awesome GTA ad a few years back... check it out if you dont remember it: http://www.youtube.com/watch?v=7wt5FiZQrgM This bus shelter however bugs me... I feel like the fridge itself was good enough on its own, like on a nice hot summer day your sitting at the bus stop and open it up to be refreshed... they didnt have to overdo it with all the coca cola design around the bus stop... the iced chair I can sort of deal with because you would thing it would ice over with the amount of people opening a fridge for a refreshing bottle of coke. Those bottles by the way are not images, they are actual bottles, and im assuming they are glued down.. unless they have allowed it for people to be able to steal them... Im not in turkey so not sure how they have worked this out. Im a huge lover of ambient stuff, so this is a nice little thing to add to my collection.