New twist to tourism campaigns

Tourism Australia must have been annoyed with their where the bloody hell are you campaign... it didnt really represent Australia very nicely... yes i cant find a better word than nice. Im not a copywriter after all. Anyways, their new campaign which hasnt been put out yet, is just about to start up on a website http://www.nothinglikeaustralia.com/ where anyone can upload their own photos of what they love about Australia... such as the places, activites, food etc. I think this idea is pretty genious.... with alot of talking, they will draw alot of people to their website to upload photos and then word of mouth will help it more than anything, while people wait to see if their photo is shown to the rest of the world. This campaign allows people to see what is real and not what an agency is trying to show you... however thats also a bit iffy because the agency can moderate what photos are shown. So while people have freedom with what they want shown, who knows if it will be accepted as good enough to represent Australia.

I wonder if they will take this photo... Its one of the most popular kangaroo photos floating around the internet for a long time now,hehe